Keto of the year
Keto dietary supplement landing page
About
As a UI/UX designer, I was responsible for creating the complete vision for Keto of the Year, a ketogenic diet supplement and accompanying landing page. This project not only showcases the product but also educates users about the ketogenic lifestyle. My contributions included developing the supplement’s packaging, logo, branding, and designing a promotional landing page that integrates a personalized ketogenic diet calculator. This calculator allows users to generate a tailored diet plan, which can be purchased directly through the platform.
Project Goals
1. Design a visually compelling landing page that effectively promotes the ketogenic supplement and educates users about the diet
2. Create a cohesive branding strategy that reflects the product’s health-conscious and scientific approach.
3. Develop an interactive diet calculator to enhance user engagement and drive sales of personalized diet plans.
Landing page
The landing page design is both educational and conversion-focused. Key elements such as sectioned storytelling, visually engaging infographics about the ketogenic diet, and persuasive product highlights ensure users stay informed and motivated to explore further.
Ketogenic Diet Calculator
A standout feature of the project is the interactive calculator, which helps users determine their personalized ketogenic diet plan based on inputs like weight, activity level, and goals. The calculator provides tailored macronutrient breakdowns and calorie targets, making it easier for users to adopt the ketogenic lifestyle. Once the plan is generated, users have the option to purchase a detailed version of their plan for added convenience.
